(SW3) How Do You Increase Your Visibility in the World? Explore Free Marketing Tools & Best Practices for Core Facilities

Sunday, April 22

1:00 pm – 5:00 pm

This workshop will provide hands-on opportunities for attendees to learn how to leverage social media, design and email content management to communicate about their resources and services in their organizations.

Presenters and
Organizers

Nicole Bonomini, University of Michigan
Amy Puffenberger, University of Michigan
Todd Smith, Digital World Biology

 

Learning Objectives

• Attendees will learn how to use Twitter, Canva, and MailChimp through hands-on training. They will create their own tweets, learn how to obtain followers on Twitter, design a flyer in Canva, and draft an e-newsletter using MailChimp. All of these tools are free  to use.

• Attendees will learn to communicate messages effectively, leveraging free tools and institutional resources. Presenters will share how and when to get the message across using the best tools. We will share data on how and when to publish on social media, best practices for sending newsletters, and design principles.

 

Agenda

1:00 pm – 1:15 pm: Overview & Introductions

1:15 pm – 2:15 pm: DIY Design and Marketing with Canva

• 30-minute presentation

  • Introduction to design principles

• 30-minute hands-on Canva walkthrough

  • Design a product flyer

  • Design an event flyer

2:15 pm – 2:30 pm: Questions

2:15 pm – 3:15 pm: DIY Design and Content Creation for Newsletters

• 30-minute presentation

  • Introduction to newsletter best practices

  • Compare/contrast chart of newsletter management tools, including: MailChimp, Emma, Constant Contact

  • List management

• 30-minute hands-on walkthrough building a newsletter in MailChimp

3:15 pm – 3:30 pm: Questions

3:15 pm – 5:15 pm: Social Media Best Practices

• 30-minute presentation on social media

  • How do you get attention? How do you keep it?

  • Intro to Twitter and Blogging

  • Social Media analytics

• 30-minute walkthrough of Twitter

4:15 pm – 4:30 pm: Questions

4:30 pm – 5:00pm Discussion & Review of Work Completed